Sereen, down-to-earth and accessible are the words to describe Jaimy’s approach towards yoga. Next to her own yoga studio, she wanted to extend her lessons online and create a digital yoga platform — available for members at any time. Embracing the yoga philosophy is embracing yourself and everything around you. Jaimy shows people that yoga happens beyond the mat.
This project is rooted in strategy and cultivated into a blooming brand incl. brand identity, photography, an eco-conscious website and an online yoga platform.