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From root to bloom: strategy, brand identity, eco-conscious website and online yoga studio for Nova Luna Yoga

Field study

Jaimy from Nova Luna Yoga came to us for a big brand refresh. After a year in business she was done with the inefficiency of having an external platform for her yoga videos and simple separate WordPress template as a website. Her branding did not match the welcoming, warm and approachable experience of her yoga videos. It was time to level-up.

Jaimy’s desire was to craft a consistent branding and a captivating website to tell her story and offer a smooth and matching experience exclusivly to her members in the online yoga studio.

We kicked this project off with our signature strategy approach, which resulted in an aligned brand identity enhanced with two magnetic branding shoots. Then, we boosted Jaimy’s new branding with a matching eco-conscious website + a custom online environment. It turned out just how we envisioned it — a fresh look with lower impact on the environment and bigger impact on Jaimy’s dream clients. Scroll down to check the results.

Field Study: Nova Luna Yoga

Colour palette


AdobeVimeoCanon 5D Mark IIIMollieGitHubWordPress
We went back to the roots of my business, to redefine my mission and get a clear picture of who my dream audience is. It felt like a journey — the name Exploration Journey describes it very well. Everything suddenly became much clearer for myself — what I stand for and what I want to exude. I have so much more clarity about my brand now + a brand identity to match. You totally nailed it! Oh, and whenever I need guidance or inspiration I turn back to the Brand Book, which also helps me with the content creation for my socials.
- Jaimy, Nova Luna Yoga
I’m super happy with the branding shoots. The first shoot on the beach is still my favourite! The second one in the studio is a wonderful enrichment. What I love about your approach is that you throw yourself fully into my concept and purpose before the shoot, so that the creative direction is on point. You gave me plenty of ideas and inspiration.
- Jaimy, Nova Luna Yoga
I cried. Literally, haha. I have never seen such a beautiful website before. The realisation that this is my website is still surreal.
- Jaimy, Nova Luna Yoga

Ready to flourish?

Let’s grow a brand from your inner soil, so every time you look at your branding, it still gives you butterflies.
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